Kim Kardashian's American shapewear and clothing brand SKIMS has recently launched a bridal range fronted by American podcaster Alex Cooper, best known for her comedy and advice podcast Call Her Daddy.
The new range showcases an assortment of fashionable essentials for all aspects of your big day, with dedicated sections for 'Honeymoon', 'Bachelorette', 'Just Married', 'Getting Ready, 'Special Day Solutions' and 'Something Blue'. Brides-to-be can order everything from slip dresses to pajama sets to lingerie for their honeymoon.
Cooper was chosen by Kim to front the campaign alongside real life fiance Matthew Kaplan. 'We wanted to announce the Wedding Shop with a real bride-to-be, and Alex is the perfect person for this campaign,' she said.
Cooper added: 'I've always loved SKIMS, and I was so excited when they asked me to star in the campaign. SKIMS Wedding Shop is coming at the perfect moment, and to be a part of the launch ahead of my own wedding makes it such an extra fun celebration.'
With everything from dresses and onesies to ultra-fine lace thongs and bras, the SKIMS wedding collection is full of versatile options set to inspire confidence on your big day. Examples of pieces from the range include the Fits Everybody Long Slip Dress, the Romance Crop Top and the Soft Lounge Sleep Set.
The size-inclusive loungewear brand has gained fame thanks to its initiatives to promote body positivity and inclusion, with sizes ranging from XXS to 4X. It's also known for promoting regular star-studded campaigns, with previous collaborations featuring everyone from Kim Cattrall to Megan Fox. Although it originally only sold shapewear, the company has added swimwear, menswear and jewellery to its range over the years, with its new bridal shop marking another major milestone for the brand.
Can't seem to find the right heels? Discover some of the very best block heel designs to shop right now.