Selfridges is a department store in London that's famous for stocking many designer brands, having a gorgeous food hall to peruse, and pretty much everything you need under one roof. The gigantic building lies on Oxford Street and is one of London's most popular department stores, perhaps because it sells so many luxury goods, but these days, it offers a good amount of independent brands alongside selects from high street retailers, too. Selfridges is popular with those who live in London and visitors to the city, as those yellow bags have gained worldwide recognition. You may have heard of Selfridges from the Mr Selfridge TV programme, and it was back in 1909 that Harry Gordon Selfridge revolutionised retail and opened the doors. Selfridges is a department store that offers theatre and experience at the heart of everything they do, so there will always be something new in store. In the area surrounding Selfridges, you'll find Central London. Soho lies just around the corner, and you're right in the middle of the West End, so you'll always be able to catch a show.