Fitzrovia is a diverse residential area, with grand 18th and 19th century apartment buildings with social housing. A prime spot for West End theatres, the neighbourhood is home to some of London's most stylish hotels, galleries, and traditional pubs. You’ll also find plenty of bustling vibrant bistros and cafes, while surrounding streets house media, advertising, and architectural firms. The iconic BT Tower graces the skyline, which is also a popular spot for tourists to go and see. Situated between Oxford Street, Euston Road, Bloomsbury, and Marylebone, Fitzrovia is truly at the heart of London. Within close proximity to the busy Oxford Circus shops and cultural hubs like the must-visit British Museum, it's an ideal spot for a post-shopping meal or pre museum coffee.