West Hampstead’s coolest customer is a classy combination of zingy drinks and vintage good looks (exposed brickwork, tons of bare light bulbs dripping from the ceiling), all jazzed up with a youthful vibe that’s tailor-made for the neighbourhood’s young professionals. The emphasis is, first and foremost, on booze: easy-drinking wines cost under £30, there are London-brewed ales on tap and the lengthy cocktail list spans everything from ‘jam jar’ concoctions to iced teapot punches. Alice House also plays the gastropub card with an ambitious repertoire taking in breakfast, brunch, Sunday roasts, pub grub and seasonal dishes such as potted ham hock with celeriac coleslaw, salmon fillet with cauliflower purée, capers and lemon butter or Cumberland sausages with braised lentils, buttered savoy cabbage and red wine gravy. Huge windows let in the light, and there’s a big people-watching terrace outside.