When owners and brothers, Ben and Ed, discovered that their great-grandfather, Bernhard, was a regular at The Alliance (after moving into nearby Gondar Mansions in 1938 when he fled from Vienna to London due to the war) they knew they had to keep the pub and its spirit alive.
They joined together with childhood friend and owner, Adam, and part-owner, Scott, to relaunch The Alliance as a hub for outstanding food, welcoming service and an excellent pint.
Now, the pub is part of the wider Loci Pubs family, a listed asset of community value and a place for loyal West Hampstead regulars to come together and relax.
We're all about taking proper pub food to the next level. It's comfort food at its best, but we always make sure to have plenty of healthy, seasonal and vegan options, too.
From bar snacks to fully loaded Sunday roasts, we work with all local suppliers, so you're guaranteed to get the best of British on your plate.