A historic 1830s pub in Kensal Rise, formerly known as William IV, The William serves a menu of modern British dishes, hearty pub classics, and contemporary small plates in thoughtfully refurbished interiors. Under the management of the LOCI Pub group, who have undertaken a reinvigorating mission to rescue endangered London pubs, The William blends nostalgic pub decor and modern design flair.
Preserved original features, modern elements, and a collection of vintage finds converge to evoke the pubs of old under a chic but casual contemporary lens. Camel-toned studded banquettes, large oak tables and pendant lighting paired with a sage green palate and Carrara marble lend a comfortable atmosphere, creating cosy corner nooks for quiet conversation. It’s a welcoming space, well suited to family meals and casual gatherings. The building also has fifteen upstairs guest bedrooms, each of them curated as a serene and stylish retreat from the pressures of city living.
The William menu, created by executive chef Scott Soteriou, features signature dishes like buttermilk fried chicken with Louisiana-style hot sauce and blue cheese, and the popular chicken schnitzel with fried egg, chips and gravy. Though British in character, modern influences and international inspirations are part and parcel. Expect starters and sharing plates of caramelised onion soup with Keens Somerset cheddar, carbonara croquettes, and whole baked camembert with confit garlic and focaccia.
As for the mains, expect a small but perfectly formed array of flavour-forward plates including a signature The William Cheeseburger, miso aubergine katsu with pak choi and puffed wild rice, along with classic breaded haddock and chips. You’ll also find an impressive selection of draught beers and ales from London craft breweries, an extensive wine list and signature LOCI cocktails such as the Maple Old Fashioned, and Clarified Whiskey Sour.