Fast food giant Burger King is relaunching its flagship restaurant in Leicester Square as a 100% vegan concept today. That means the only Whoppers or Royales on the menu are completely plant-based, with the burger giant offering vegan alternatives for a number of its best-selling items, along with plenty of new options, too.
The aim behind the store is to make plant-based options more accessible to the public while being (let’s be honest) a bit of a marketing stunt. It’s also a chance for the burger brand to find out which of its vegan items are the most popular, with a view to potentially introduce them as permanent fixtures on its national menus.
The meat-free concept won’t stick around forever though. The rebrand is only scheduled to last for a month, opening on 14 March and ending on 10 April.
So, what’s on the menu? Customers will be able to get their hands on existing vegan Burger King favourites, including its plant-based Whopper and Vegan Royale, along with more than 15 new and exclusive options on the menu. Look out for the limited edition ‘Cheeeze & Bakon' Burger, a plant-based Bakon Double Cheeeze XL and vegan Cheeeze & Bakon Royale.
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Katie Evans, chief marketing officer at Burger King UK, said: "We're incredibly proud of our new meat-free menu; it absolutely delivers on big taste with no compromises and reflects our ongoing commitment to serving our customers a diverse and innovative range of products.
"The limited-edition menu is a direct result of our focus on vegan and plant-based innovation and goes hand in hand with our target of a 50% meat-free menu by 2030, as well as our commitment to sustainability and responsible business. We can't think of a more fitting way to re-launch our new-look flagship in Leicester Square."
Find out everything you need to know about the brand new vegan Burger King below, where we answer all your FAQs.
How many options are on the menu at Burger King in Leicester Square?
There are 25 plant-based options on the Burger King menu at Leicester Square, which is the chain’s biggest vegan menu to date.
What's on the menu at Burger King in Leicester Square?
There are a number of familiar and new vegan options on the menu at Burger King in Leicester Square. We’ve rounded up every single one below:
- Vegan Nugget Burger
- Vegan Royale
- Vegan Cheeeze & Bakon Royale
- Vegan Cheeeze Royale
- Vegan Katsu Royale
- Plant-based Katsu Chilli Whopper®
- Plant-based Whopper®
- Plant-based Cheeeze Whopper®
- Plant-based Cheeeze & Bakon Whopper®
- Plant-based Whopper Jr®
- Plant-based Cheeeze Whopper Jr®
- Plant-based Hamburger
- Plant-based Cheeezeburger
- Plant-based Double Cheeezeburger
- Plant-based Bakon Double Cheeezeburger
- Plant-based Bakon Double Cheeeze XL
- Plant-Based Double Whopper®
- Plant-based King Jr® Hamburger Meal
- Plant-based King Jr® Cheeezeburger Meal
- Vegan King Jr® Nugget Meal
- Vegan Fries
- Vegan Nuggets
- Vegan Chilli Cheeeze bites
- Plant-based Onion Rings
- Ben & Jerry’s® Cookie on Cookie Dough Non-Dairy Ice Cream
How long will Burger King in Leicester Square be open for?
Burger King’s vegan restaurant in Leicester Square will be open for a month, between 14 March and 10 April.
Is there a kid's menu at Burger King in Leicester Square?
Yes, there is a vegan kid's menu available at the Burger King in Leicester Square.
What are the opening hours at Burger King in Leicester Square?
The restaurant is open from 9am Monday to Sunday, with differing closing times throughout the week. See below:
- Monday to Thursday, 9am-11pm
- Friday and Saturday, 9am-1am
- Sunday, 9am-10pm
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