Hard Rock Cafe London is turning 55 and, to celebrate, it's slashing the price of its signature burger to just 55p. On Sunday 14 June, between 11.30am and 1.30pm, walk-in diners can enjoy the Original Legendary® Burger at the special anniversary price - no strings attached.
Alongside bargain burgers, Hard Rock Cafe will commemorate its anniversary with live music across both floors, a Harley-Davidson ride-by, and kids' entertainment, including a face painter and balloon artist.
In a nostalgic nod to the restaurant's legacy, there will also be a cake-cutting ceremony at 5pm, featuring some of the cafe's original servers, as well as a limited-edition 55th Anniversary retail collection. Once the feasting is out of the way, a DJ and Happy Hour will take over from 8pm to round out the party.
Hard Rock Cafe London first opened on Old Park Lane in 1971 as the original Hard Rock Cafe and a humble American-style burger restaurant. More than five decades later, it has grown into one of the world's most iconic restaurant brands, with outposts across Europe, Asia and the US. To mark its 55th anniversary, it seems only right for the brand to shine a spotlight on the burger that started it all.
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The Original Legendary® Burger at Hard Rock Cafe London, made with smoked bacon, cheddar cheese, and an onion ring.
Eric Martino, President of Hard Rock Cafe and Retail, Hard Rock International, said: 'Fifty-five years is an incredible milestone, and we wanted to celebrate it in a way that feels true to the cafe’s history, which is great food, new merch, live music and bringing people together.
'What began as a single restaurant on a corner of London has grown into a global brand, but this venue remains at the heart of that story. We’re proud to honour our past, celebrate the people who helped shape it, and welcome a new generation of guests to the city where the Hard Rock journey began.'
When are the 55p burgers available?
The Original Legendary® Burger will be available to order for 55p on Sunday 14 June between 11.30am and 1.30pm. The special deal is expected to draw big crowds, so guests are encouraged to arrive early to avoid disappointment.
Do I need to book a table?
The 55p burgers are available on a walk-in basis only, with reservations available from 2pm onwards. You can book a table at Hard Rock Cafe London here to enjoy more of the restaurant's anniversary celebrations, from live music to kids' entertainment.
What is Hard Rock Cafe London?
Hard Rock Cafe is a globally recognised restaurant chain, known for its rock-and-roll theme and classic American food. London's Old Park Lane site is the world's first Hard Rock Cafe, which opened 55 years ago as a small burger restaurant.
In 1979, musician Eric Clapton gifted the restaurant a guitar in exchange for a guaranteed seat at the bar, kickstarting the venue's collection of music relics. Hard Rock Cafe now possesses the world's largest collection of music memorabilia, with more than 88,000 pieces displayed across more than 300 locations worldwide.