With its unmissable aubergine facade, The Trafalgar is an attention-seeking venue that has a lot to shout about. The expansive seating area is filled with colourful armchairs, quirky lampshades and OTT mock-Victorian drapes, interspersed with original features, while the central bar stocks more than a dozen speciality beers and real ales on tap. The food is also a cut above standard-issue pub grub: daily menus and fixed-price deals offer appetising twists on the old faithfuls: sausages with crushed pea mash, rib-eye steak with rosemary chips, and fishcakes with horseradish crème fraîche – all at prices that belie the pub’s King’s Road location. Friendly bar staff and an extended cocktail list are a hit with Chelsea’s bright, young man-magnets, who can be found here relaxing after a day’s shopping or out with their Champagne-lubricated male counterparts.