Cococure started in 2007 as an opportunity for members of the Imperial College London & University College London Afro-Caribbean Societies to network and mingle. Back then socializing between students and alumni was almost always done in the confines of the talking section of the library. The Cococure brand took this elite group of people and together with London’s most exquisite venues, threw some incredible events. Unknown to this group of budding intellectuals, this was to be the birth of something bigger. The brand has gone on to establish new businesses within the apparel, entertainment and technology space.