Oh my goodness! Snowflake gelato in Soho has the most delicious ice cream ever! I love to go here as much as I can for a treat. There is a great selection of flavours and each ice-cream tastes exactly like the flavour it's supposed to be. I don't know how they get the flavours so right! The bar itself is always spotlessly clean and it is very bright, fun and modern. I love it. If only the ice-creams are calorie free!